carl zeiss
— vision care
concept / design / art direction / production
ZEISS is an internationally leading technology enterprise operating in the fields of optics and optoelectronics. Within, ZEISS Vision Care is one of the world's leading manufacturers of eyeglass lenses and ophthalmic instruments. The unit is allocated to the Consumer Markets segment and develops and produces offerings for the entire eyeglass value chain that are distributed globally under the ZEISS brand.
For Zeiss Vision Care, I had the honor to concept, design, art direct and produce diverse videos (I think it’s been several hundred ;): Campaigns, Social Media Adverts, Brand Videos.
I also created the brand’s global type design, especially it’s motion design for future (social media) videos.
Next to the Concept and Storyboard of the videos, I created minimalistic, eye-catchy animations to visualize their products and benefits.
In April 2021, I’ve had the chance to art direct one of their Live Action Shootings in Limburg an der Lahn. One of the projects that I really enjoyed, because of the cross-media tasks that I had: from conception and storyboarding to Art Dircetion on set, till producing (motion design, cutting, vfx, sound design), I completely created the Videos of the Global Social Media Calendar 2021/2022.
Concept, Visual Design, Motion Design / Animation, Cutting, VFX, Sound Design made by me.
Copyright of all images by (c) Carl Zeiss AG.
More Videos to watch coming soon.
Thankful for all creative projects so far.