max the sax
— the coastliner

cover Design, MUSIC VIDEO and promotion

Get in the convertible and hit the open road as MAX THE SAX takes you on a summer adventure like no other with his new single ‘The Coastliner’.

The track is all about chasing the summer dream, saying yes to every opportunity and living life like it’s supposed to be lived, full of love, happiness and a lot of SAX! “I wanted to create a song that really evoked the spirit of adventure,” said Max about his motivations behind the track. “For me, it’s about waking up with the sound of the ocean in the background and traveling to the next party, festival or whatever with the people you truly love.”

For this summer release, I designed the a colorful cover, including a retro-logo and some positive roadtrip-summer vibes. Moreover I made a music video out of the footage that I filmed, when I accompanied Max during his Greece tour in 2017. From editing to color grading and the general duo-tone look, I also did a little title animation.
And – like for every release – when the design is ready, the promotion starts. For Social Media, I made a little campaign, including snippets out of the video, promoting Max’ new summer song.