MOTION DESIGN — 2D ANIMATION — ILLUSTRATION
At the end of 2015, Hewlett Packard established its enterprise solutions group as an entirely new company: Hewlett Packard Enterprise. Loyalkaspar was honored to join the roster of agencies charged with creating and implementing the new brand’s identity in partnership with HPE’s Global Brand Team.
Within a team of talented people, I did animations for various HPE Image Videos and was responsible for the character design and character development for the new HPE brand language. Based on different emotions I illustrated multiple characters and their expressions.
EXECUTIVE CREATIVE DIRECTOR:
ART DIRECTOR: Nadja Husain
DESIGNERS: Nadja Husain, Michaela Wiesinger, Min Hyung, David Conklin
ANIMATORS: Nadja Husain, Michaela Wiesinger, Min Hyung, David Conklin
PRODUCER: Ryan McLaughlin