ABC FAMILY —
rebrand to freeform
ABC FAMILY / CHANNEL REDESIGN
ABC Family is all grown up. And Loyalkaspar was lucky enough to do their Summer Refresh in 2015: a new name, a new logo, and a brave new vision: to be themselves passionately, even if that meant some pretty radical change.
he inherent contradiction in the name Freeform presented a unique challenge: how do we set guidelines for a brand that thrives on evolution and diversity, but maintain enough consistency that it remains distinct? Together with a talented team, I created designs and mostly animations for titlecards, backgrounds and on-air-transitions and helped doing photography for the toolkit of this big brand.
EXECUTIVE CREATIVE DIRECTOR: Daniel Dörnemann
CREATIVE DIRECTOR: Julian Bevan
ART DIRECTORS: Braden Wheeler, Alexis Ames
Victoire Coyon, Greg Tate, Kaz Iishi, Michaela Wiesinger, Carla Dasso, Brent Chesanek, Lauren King
David Conklin, Dimitri Luedemann, Alex Komin, Michaela Wiesinger, Carlos Foxworthy, Fran Roberts
PRODUCER: Hilary Downes